Maspex Wadowice Group products are also distributed through HoReCa and Vending channels.
As a leading European producer of instant products, the Maspex Wadowice Group is aware of the growing potential of the vending market.The group prepared its first products aimed specifically at the vending market in 1995. These were based on the La Festa Chocolatta, Coffeeta, and, later, the Lemona brands – all leaders in their segments.
They not only come in large, convenient packages, but are also made to recipes prepared specially for sale via vending machines. Over the following years, other products, such as soups, were added. The most popular of these is red beetroot soup, recognized as the best on the market by vending machine operators.
Our vending range also includes Tymbark juices, nectars and soft drinks and Kubuś, all sold in conveniently-sized cartons.
From 2004 onwards, the Maspex Wadowice Group has been developing its network of Authorized Maspex Operators. Thanks to close cooperation with carefully chosen operators the number of machines bearing the La Festa Chocolatta, Tymbark, and Kubuś brands has risen, guaranteeing the source and the quality of the products.
In 2007, the group went into partnership with Kraft Foods Poland, which added Jacobs high quality coffee to our range. This strategic decision gave Maspex – Kraft operators one of the broadest offers on the Polish market, based on leading category brands such as Tymbark, Kubuś, Jacobs, La Festa, Coffeeta, Ekland and Lubella.
In the gastronomy products market, through the HoReCa channel, our company not only offers Tymbark and Kubuś juices and Lubella products, but also products designed specifically for catering.